APRICITATE
Brand · Partnerships · Growth
Senior marketing direction, on your terms, for founder-led and growing businesses.
A strategic partner for founders and business owners: clear priorities, better commercial decisions and someone to keep marketing moving.
Specialist experience in golf, yachting, clinics and lifestyle brands.
Clear direction. Shared responsibility.
Ideas, suppliers, campaigns. A business can have plenty of marketing and still be left making every decision itself.
Apricitate brings experienced direction to the table, from temporary continuity to ongoing marketing leadership. Enough involvement to move things forward. Not more activity to keep everyone busy.
A note from Jenna
"I've never been short of ideas. What I love is looking at a business and seeing an angle it hasn't considered, then turning that into a strategy that feels genuinely its own. Experience helps me know which ideas are worth pursuing."
Original thinking, with a commercial purpose.
Jenna AngwinFounder, Apricitate
Meet Jenna →
Our perspective
There's always another angle.
Another campaign might be the answer. It might also be an expensive way to avoid a more useful conversation.
Apricitate looks at what customers value, why they choose you and which relationships deserve more attention.
Sometimes the opportunity is in the strategy. Sometimes it's in the introduction nobody thought to make. The point is to find what deserves your investment, not simply add to the calendar.
Knowing what to do matters. Knowing what else could be done is rather valuable, too.
How we put this into practiceThree levels of support.
View the services →"We need continuity while hiring is paused or we're between appointments."
Marketing Bridge
AED 7,500/ month
"We need direction and new opportunities, with an experienced strategic partner."
Marketing Management
From AED 7,500/ month
"We need someone to lead our marketing."
Fractional Marketing Director
From AED 12,000/ month
Marketing Bridge: a 3-month commitment for temporary continuity. Longer-term direction and leadership have their own agreements. Optional Business Development & Partnerships add-on from AED 3,500 / month.
Download the service guide PDF
Case study · Suki Beauty
Jenna’s own business · Isle of Man · Founded 2020
Built from the ground up. The island's top-rated salon.
Before Apricitate, Jenna built the Isle of Man's first vegan hair and beauty salon, then expanded with Suki Clinic and a yoga studio. This is a founder’s case study, not a client engagement: commercial judgement shaped by building a brand, investing in a team and earning customer loyalty.
Read the Suki Beauty case study